The GI Joe toy franchise from Hasbro spawned a lot of media tie ins, such as the GI Joe Saturday morning cartoons of the 1980s and the GI Joe comic books published by Marvel. At the time, the crossover of toys, cartoons and printed comics was an unprecedented set of tie ins, and the original GI Joe Comic run for Marvel ran for 155 issues, most of them written by Larry Hama.
This stint of writing nearly 155 issues in a continuous stream was also something nearly unheard of in the era, with most comic book publishers swapping writers and artists out after two to three years to prevent story lines and properties from going stale. Hama was also responsible for writing the file cards for the 9.5cm scale toys, which give a short two paragraph biography of each character. …
